Increased Equo’s Instagram followers by 33% (from 6,000 to 8,000) within 4 months through targeted content strategies, strategic video editing, consistent posting, and active community engagement. Supported model and influencer outreach, created shot lists for media and content days at the salon, and filmed content. Managed the development of creative assets, including social media static posts, short-form videos for Instagram and TikTok, blog content, and promotional paid media campaigns, all aligned with Equo’s luxury brand aesthetic. These efforts significantly strengthened audience engagement and boosted the brand’s visibility.
